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Fortunes and Families Marriages Worth Millions

Join Gina Judd LPC and her her husband Brett on the Fortunes and Families Network for "Fortunes and Families - Marriages Worth Millions".  

Learn valuable tools to instantly Increase the ROI In The Boardroom and the Bedroom.  


Jul 21, 2017

PEP Talks episode 3  Motivating your team.

In this episode, Brett M. Judd addresses-  

Equal is not fair.

Motiovation goes far beyond money and the pooled bonus.  It is not about extra earned PTO. The only way to truly motivate your teams is to Say YES you are there for them and to meet their individual needs so taht they will meet yours and the collective needs of the practice.

Go to and get the free motivation cheat sheet. Learning the power and art of constructive motivation is one of the fastest ways to boost team productivity.

While you are there, be sure to schedule your practice wellness consultation call. Every practice has areas it can improve, and I will help you identify the wholes that are costing you thousands is revenue, and close the gaps to your Profitable Ethical Practice.

Equal is not fair.

There is no fairness in reality. Fair is not equal.  

The 80/20 rule of fairness. College group work. Who is getting the bonus without putting in the work?

One of the most fair things a practice owner can do is learn to be disagreeable. YES! stop pleasing everyone and you will get more done. The art of it is being agreeably disagreeable.

The book David and Goliath by Malcolcm Gladwell is a great read. If you haven’t read it yet, or listened to it on audible, I strongly suggest you get the book and discover what your personal Goliaths are.  

The notion of fairness and group motivation is one that is in large part a Goliath that is killing your practice. Be a David. Be disagreeable.

Individual Motivation is the only motivation that will work.

It is supposed to be fair, shoudn’t it? Fair is a place that you go to see the animals.

A.R.E. you there for me? This question is the most profitable question you can ever say yes too.  It is the motivator your teams need to produce as you need them too.

Individual engagement will tell you who to motivate and how to get the most from your staff.

When you are ready to build your Profitable Practice Blueprint, go to

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